OnBrand alexander@bynder.com https://video.onbrand.me en-us Visualplatform http://blogs.law.harvard.edu/tech/rss OnBrand episodic no https://video.onbrand.me/files/rv1.24/sitelogo.gif https://video.onbrand.me http://video.onbrand.me/what-brands-can-learn-from-beyonce <p>Brands used to promise abstract aspirations and fantasies. Now, to succeed, brands need to provide ruthless utility. And much like Queen Bey, great brands have changed to be much less superficial and much more useful.</p><p><a href="http://video.onbrand.me/what-brands-can-learn-from-beyonce"><img src="http://video.onbrand.me/49543327/49551601/8a1a798833f70768d6b5f822bb8c2f36/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551601 Fri, 16 Mar 2018 01:00:00 GMT What brands can learn from Beyonce | Alain Sylvain, Sylvain Labs | OnBrand '17 Brands used to promise abstract aspirations and fantasies. Now, to succeed, brands need to provide ruthless utility. And much like Queen Bey, great brands have changed to be much less superficial and much more useful. Brands used to promise abstract aspirations and fantasies. Now, to succeed, brands need to provide ruthless utility. And much like Queen Bey, great brands have changed to be much less superficial and much more useful. OnBrand 27:30 <p>Brands used to promise abstract aspirations and fantasies. Now, to succeed, brands need to provide ruthless utility. And much like Queen Bey, great brands have changed to be much less superficial and much more useful.</p><p><a href="http://video.onbrand.me/what-brands-can-learn-from-beyonce"><img src="http://video.onbrand.me/49543327/49551601/8a1a798833f70768d6b5f822bb8c2f36/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> alain sylvain amsterdam beyonce branding brand marketing bynder marketing conference OnBrand '17 Queen Bey sylvain labs